Privacy Policy

BLNKS London operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). BLNKS London is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we refer to “personal information,” we mean information that identifies you or can reasonably be linked to you or another individual. Personal information does not include information that has been anonymized or de-identified so that it can no longer identify you.

Depending on how you interact with BLNKS London and our Services, we may collect various types of personal information. This includes contact information such as your name, billing address, shipping address, email address, and phone number when you place an order, create an account, or contact us. We may also collect financial information including payment details such as credit or debit card information, billing information, transaction confirmations, and other payment-related data necessary to complete your purchase.

In addition, we may collect account-related information such as usernames, passwords, preferences, and account settings if you choose to create an account with us. We may also collect transaction-related information, including the products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your order history.

When you communicate with us, we may collect information included in your messages, such as customer support requests, feedback, or inquiries. We may also automatically collect device information such as your IP address, browser type, device type, and network connection. Additionally, we collect usage information related to how you interact with our website, including navigation behavior, browsing activity, and interaction with the Services.

Personal Information Sources

BLNKS London collects personal information from multiple sources. We collect information directly from you when you create an account, place an order, contact customer service, or otherwise interact with our Services. We also collect information automatically through cookies, tracking technologies, and similar tools when you visit our website or use our Services.

We may also receive personal information from service providers who assist us in operating our business, such as payment processors, analytics providers, shipping partners, and technical support providers. In some cases, we may receive information from partners or third parties where permitted by applicable law.

How We Use Your Personal Information

BLNKS London uses your personal information to provide, improve, and maintain our Services. This includes processing your orders, completing transactions, arranging delivery, handling returns and exchanges, and providing customer support. We may also use your information to personalize your shopping experience, remember your preferences, and recommend products based on your browsing and purchasing behavior.

We may also use your personal information for marketing and advertising purposes. This includes sending promotional communications via email or other channels, showing relevant advertisements, and informing you about new products, offers, or updates that may interest you. You may opt out of marketing communications at any time.

Your personal information may also be used for security and fraud prevention purposes. This includes protecting your account, detecting fraudulent or unauthorized activity, maintaining platform security, and ensuring safe transactions. You are responsible for maintaining the confidentiality of your account credentials.

Additionally, we use your personal information to communicate with you, including responding to inquiries, sending order confirmations, providing shipping updates, and delivering customer support.

We may also process your personal information for legal compliance, such as complying with applicable laws, responding to legal requests, enforcing policies, and protecting our business and users.

How We Disclose Personal Information

BLNKS London may disclose your personal information to third parties in certain circumstances. This includes sharing information with Shopify and service providers who assist us with payment processing, shipping, customer support, analytics, and technical operations. We may also share information with marketing and advertising partners to provide relevant advertising and promotional services.

We may disclose personal information when required by law, such as responding to legal requests, court orders, or regulatory obligations. We may also share information with affiliates or during business transfers such as mergers, acquisitions, or restructuring. In addition, we may share information when you provide consent or request us to do so.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information in order to provide and improve the Services. Information you submit to BLNKS London may be transmitted to Shopify and third parties located in different countries.

Shopify may also use your information to provide enhanced features and services. Shopify is responsible for processing certain personal information related to these services. To learn more about Shopify’s privacy practices, please visit Shopify’s Privacy Policy at https://privacy.shopify.com.

Third-Party Websites and Links

The BLNKS London website may contain links to third-party websites or platforms. These third parties operate independently and have their own privacy policies. BLNKS London is not responsible for the privacy practices or content of third-party websites. We recommend reviewing their privacy policies before providing personal information.

Children's Data

The Services provided by BLNKS London are not intended for children. We do not knowingly collect personal information from individuals under the age of 16. If we become aware that we have collected personal information from a child, we will take steps to delete the information. Parents or guardians who believe that a child has provided personal information may contact us to request deletion.

Security and Retention of Your Information

BLNKS London takes reasonable steps to protect your personal information using appropriate technical and organizational measures. However, no security system is completely secure, and we cannot guarantee absolute security. We recommend that you avoid sharing sensitive information through unsecured channels.

We retain personal information only as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. These rights may include accessing your personal information, correcting inaccurate information, requesting deletion, requesting data portability, restricting processing, and withdrawing consent where applicable.

You may also opt out of receiving marketing communications at any time. We may still send you non-promotional communications related to your orders or account.

To exercise your rights, you may contact BLNKS London using the contact details below. We may need to verify your identity before processing your request.

Complaints

If you have concerns about how BLNKS London handles your personal information, you may contact us using the details below. You may also contact your local data protection authority if applicable.

International Transfers

Your personal information may be transferred, stored, or processed outside your country of residence. Where required, BLNKS London uses appropriate safeguards to ensure your personal information remains protected.

Changes to This Privacy Policy

BLNKS London may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact

If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise your rights, please contact:

BLNKS London
Email: info@blnks-london.com